Meet Your Instructor

Hi, I'm Assaf Levavy. It's a pleasure to meet you.

For over a decade now (since 2011) I’ve had the privilege to help millions of guitar players around the world break their boundaries and find freedom on the guitar through my beloved and respected YouTube channel, LickNRiff (aka The Hidden Treasure of the Guitar World).

My students are living proof that anyone can become a world-class guitar musician while enjoying the learning process all the way, without tedious, repetitive drills and too much focus on theory.

I am so grateful that I’m able to spread my love for music to anyone who wishes to take this musical journey. I believe that music is a living, breathing thing, and that every musician is has a musical story to tell. I’m here to help you tell it.