Did You Know That 92% Of
Guitar Players Feel Stuck?*
* According to a survey taken by 10,000 guitar players of all levels on the LickNRiff YouTube channel
I Made You a FREE Video Series to Share the Simple Method That
Helped Thousands of Guitarists
Stop Feeling Stuck and
of 'Guitarist's Rut'. Start Now and
Unleash Your Guitar Creativity!
I Made You a FREE Video Series to Share the Simple Method That
Helped Thousands of Guitarists
Stop Feeling Stuck and
of 'Guitarist's Rut'. Start Now and
Unleash Your Guitar Creativity!
  • No Dull Theory
    And no tedious drills. It's all about YOU and YOUR personal musical vision.
  • Make Real Awesome  Music
    Take any piece of music and make it your own.
  • No Skill Level Required
    Sharpen your guitar skills regardless of your current level and experience.
  • ​Fast Results
    4 simple concepts that will make you play and sound like a seasoned professional.
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No Boring Theory

And no tedious drills. It's all about YOU and YOUR personal musical vision.

Make Real Awesome Music

Take any piece of music and make it your own.

No Skill Level Required

Sharpen your guitar skills regardless of your current skill level.

Fast Results

4 simple concepts that will make you play and sound like a seasoned professional.

"He teaches you in a way that helps you feel a lot more creative and free when playing the guitar."

Giles, UK

"It's really incredible how much inspiration, creativity and guitar knowledge I'm getting from Assaf's program. It's worth every cent."

Chiara, Italy

"He gives you the tools, the ideas and the methods, so that you can play the way you want to play and have more fun than just copying what someone else plays."

Gil, USA

"I'm so blown away. Every couple of minutes there's a gold nugget that makes me go 'Aha! Now I get it!'. Assaf really thinks outside the box. He takes complicated stuff and breaks it down in a way that's easy to understand. I've learned so much in such a short time."

Simon, Australia

"He helps you find your sound, your own
qualities as a guitar player."

Natalie, Ukraine

"His courses really unlocked the fretboard for me. I was stuggling and I got a ton of value from his courses."

Tim, USA

"Assaf's program teaches me tons of stuff I always wanted to know - and also helps me see the things I already know in a whole new way."

Gal, Tel Aviv

"The big difference is, Assaf showed me how to make music. I no longer worry too much about the technical details. I even make my own fingerstyle arrangements now."

Bill, USA

"I'm enjoying my guitar playing a lot more than I did before."

Sacha, France

I've been playing classical guitar for 26 years, and yet I find my skills greatly improved by your courses.

Stacey L.

I've bought so many books and DVDs over the years. Your 'intuitive guitar' method is a true original.

Mattie A.

This morning there was a commercial on the radio and I identified the chord progression. My jaw literally dropped.

Sakib P.

I finished my first arrangement today, my wife's favorite song. I'm going to surprise her on her birthday next month. Can't thank you enough.

Ben M.

Meet Your Instructor

Hi, I'm Assaf Levavy. It's a pleasure to meet you.

For over a decade now (since 2011) I’ve had the privilege to help millions of guitar players around the world break their boundaries and find freedom on the guitar through my beloved and respected YouTube channel, LickNRiff (aka The Hidden Treasure of the Guitar World).

My students are living proof that anyone can become a world-class guitar musician while enjoying the learning process all the way, without tedious, repetitive drills and too much focus on theory.

I am so grateful that I’m able to spread my love for music to anyone who wishes to take this musical journey. I believe that music is a living, breathing thing, and that every musician is has a musical story to tell. I’m here to help you tell it.

Join thousands of proud guitar players worldwide!
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